About me

I'm Aaron Retamero.

I build things because my head is terrible at leaving ideas alone.

I don't like defining myself only as an engineer, designer or founder, because in the end those labels always fall short. I've spent many years mixing code, design, fashion, product, strategy, human behavior and an obsession with detail. Not as a neat list to sound interesting, but because my way of thinking genuinely tends to join together things people usually keep separate.

Sometimes that's an advantage. Other times it's a pretty tiring problem, because I see something simple and my head automatically starts looking for layers: what it means, what it's trying to project, what pattern is behind it, what part is real, what part is theater, what could be better and why something that seemed small is making so much noise.

Right now I'm building Disocy, a luxury fashion house that connects the physical garment, digital identity and verifiable authenticity. Put like that it sounds like a tidy sentence, almost rehearsed. The reality is much more absurd: lots of code, lots of testing, many small decisions, late nights, and a bunch of things that 'were quick' and ended up developing their own architecture.

To me, Disocy isn't just a brand. It's a way to bring together almost everything that matters to me: fashion, technology, identity, detail, systems, image, authenticity, physical product and that dangerous need to build something exactly as I have it in my head.

Disocy didn't start in a huge office or with a perfect startup story. It started at home, with a computer, a sewing machine, zero real structure and too much ambition for how little there was around. I guess some things begin like that: not seeming very serious from the outside, but filling everything on the inside.

This site exists for a similar reason.

There are thoughts that, if I don't write them down, get lost in conversations, loose notes or those early-morning moments when everything seems too clear for ten minutes. Then they disappear, or come back worse organized. So I prefer to leave them here.

I write to understand myself better and, maybe, to help someone else.

I don't write because I think I'm always right. Actually, I get pretty wary of people who are too sure of themselves. I write because I need to order what I see. Because there are things that bother me. Because sometimes an annoyance, if you think about it long enough, stops being just an annoyance and turns into an idea.

Here there might be reflections on society, technology, fashion, human relationships, ambition, image, judgment, building, mental noise or anything else my head decides to analyze without asking permission.

This isn't a feed, nor a personal brand, nor content designed to be liked. There are no likes, comments or an absurd metric telling me whether a thought deserves to exist.

It's just an archive.

A way to leave a record. A way not to lose certain ideas. And maybe also proof that some things that sound too intense in conversation make more sense when written calmly.